Liverpool FC and Cadbury extend partnership

We’re excited to announce that we’ll be continuing to support local people and businesses in Liverpool, following the extension of our partnership with Liverpool FC.

With our shared values and ‘Glass and a Half in Everyone’ ethos, we originally launched the partnership in 2020 to work with the club to give back to Liverpool FC fans and the local community, starting with a delicious limited-edition LFC Cadbury Dairy Milk bar – the proceeds of which were donated to the Liverpool FC Virtual Employability Programme, providing £25,000 to launch the initiative.

As well as raising funds, our employees have been volunteering as mentors on the official Liverpool FC Works Programme, providing real-world business knowledge and advice to those involved. Find out more about how former Liverpool FC player and club ambassador John Barnes surprised mentors and mentees at a recent event at Anfield here. Together we’ll be focussing on growing the programme, with the hope of helping even more young people from the Liverpool City Region to prepare for the world of work.

We’re also going to build on the success of the past three years by providing bigger and better experiences for fans. When the 2023-24 season kicked off we launched our biggest EVER ticket giveaway, offering Liverpool FC fans the chance to cheer on the Reds and experience the magic of Anfield. Fans had the chance to win thousands of prizes every week, including hospitality experiences, match tickets, and cash prizes. Find more about the latest Cadbury competitions here.

Commenting on the renewal of the partnership, Ben Latty, commercial director at Liverpool FC, said:

“I am delighted to announce the extension of our partnership with Cadbury. Cadbury has shown its commitment to providing for our local community, working closely with the LFC Foundation on the LFC Works Programme. We look forward to continuing to work together and strengthening our meaningful partnership further over the next three years.”

Cadbury x Liverpool FC

Nick Rogers, Cadbury Marketing & Sponsorship Lead for Northern Europe at Mondelēz International, said:

“We are proud to renew our partnership with Liverpool FC, dedicated to equipping young people with vital employability skills. This collaboration reflects our commitment to empowering the next generation. Cadbury employees are driven by generosity, and over the years have mentored members of the Liverpool community to help them find employment. Together, we hope to create more opportunities for the local communities to thrive, which allows us to reaffirm Cadbury’s dedication to making a positive difference.”