Cadbury and Arsenal FC extend partnership

We’re excited to announce that our partnership with Arsenal FC as their official snacking partner, which began in August 2020, has been extended into a long-term agreement from the 2023-24 season.

Our partnership is expanding to include the Arsenal Women’s first team, building on our existing relationships with club stars Leah Williamson and Katie McCabe. We’ll be continuing to champion the women’s game with even more shared initiatives, such as Arsenal’s mentoring series in Spring 2022 which gave grassroots female coaches the opportunity to enhance their skills and develop in their profession.

We’ll also launch our biggest ever ticket giveaway as the new season kicks off in August, giving supporters the chance to win thousands of prizes every week, including hospitality experiences, match tickets and cash prizes (find more about the latest Cadbury competitions here.

Arsenal’s Chief Commercial Officer, Juliet Slot, said:

“We’re excited to extend our partnership with Cadbury and the Mondelēz International family as we continue to use our shared values to drive greater inclusion within our community. Building on our BSL integration, we're delighted that Cadbury will providing resources on deaf awareness and BSL education in our 2023/24 matchday programmes. We have a proud history of diversity and inclusivity at Arsenal and are committed to helping more of our supporters connect with our club.

We're also thrilled to see this partnership expand to include our women's first team. Working with Cadbury, we'll continue to support and champion the sustainable growth of women’s football. Having been pioneers in the women's game since 1987, we're excited to drive forward and build on the progress we're all making, together."

Cadbury x Arsenal

Nick Rogers, Sponsorship Lead, Northern Europe and Mondelez International, said:

"Cadbury are dedicated to displaying generosity and fostering inclusivity in the game, and we are proud to have incorporated BSL into the partnership announcement, emphasising the importance of including everyone in the conversation. Our commitment to supporting communities & fans has never been stronger. Over the past three years, we've made a significant impact already, and we're only just getting started.”