Gone but not forgotten – discover more about your old favourites.
Amazin’ Raisin
Milk and plain chocolate covered nougatine and caramel bar with raisins.
1971-1978 were the glory days of the Amazin’ Raisin bar. Who can forget the cockney knees-up of a TV jingle: ‘It’s amazin’ what raisins can do/Full of goodness and it’s all for you/It’s got two kinds of chocolate and caramel too/And it’s got raisins and they’re good for you’. Try mentioning it to raisin fans of a certain age and see them come over all wistful.
Aztec
Milk and chocolate nougatine and caramel –
A feast of a bar!
Hugely popular when it hit the shops in 1967, Aztec made a big impact, with displays including a lifesize cardboard Aztec warrior in 100,000 shops, and a lavish TV ad filmed at a real Aztec temple in Mexico. Alas, like its namesake, this mighty bar was conquered in the early 70s, making just a brief reappearance in 2000 – will its like ever be seen again?
Boost Coconut
Milk chocolate covered bar with a toasted coconut and caramel centre. (1985-1994)
Boost Peanut
Caramel and peanut bar covered in milk chocolate. (1989-1994)
Launched in 1985, the mighty Boost evolved over time with various versions on sale including Coconut Boost and Peanut Boost. 2003 even saw a Boost featuring the caffeine-rich Guarana berry appearing on the shelves, as well as a Boost Glucose for extra energy. Vic Reeves and Bob Mortimer’s much-loved Lone Ranger ad (complete with surreal strapline ‘It’s slightly rippled with a flat underside’) was a classic of its time.
Five Boys Milk Chocolate
Launched in 1902 it was once the most famous chocolate bar in the world, with its five pictures of a five-year-old lad called Lindsay Poulton showing emotions from Desperation (no chocolate), to Realization (finding out he’s got Fry’s Chocolate). Apparently at the photo session, Lindsay wasn’t looking miserable enough for the first photo, so his father (the photographer) tied a cloth soaked in nasty smelling ammonia round his neck to achieve the ‘Desperation’ face! The bar was retired in 1976.
Fry’s Five Centres
Five assorted fruit flavoured cremes.
If you’ve tried Fry’s Chocolate Creme, imagine a bar like that but with five different flavoured fillings: raspberry, lime, vanilla, coffee and orange. You’re imaging Fry’s Five Centres, which launched in 1934 but went to the great conveyor belt in the sky in 1992.
Fuse
Raisins, peanuts, crispy cereal and fudge pieces fused in delicious Cadbury milk chocolate.
Fuse exploded into the UK marketplace on ‘Fuesday’ 24th September 1996. It was a chocolate bar with a difference – instead of having a chocolate coating on the outside, the yummy ingredients were suspended right the way through it.
40 million bars were sold in the first week, and within eight weeks it was the UK’s favourite confectionary. Alas, ten years later and Fuse fizzled off the shelves, but it’s fondly remembered to this day.
Inspirations
Textured fruit flavoured centres covered in milk, white and dark chocolate.
Inspirations launched in 1989, in a carton with sliding drawers. Initially highly successful, it was retired in 1998.
Lucky Numbers
In 1958 Cadbury launched a new assortment of chewy sweets, some covered in chocolate and some not. These Lucky Numbers each had an individual number on the wrapper, hence the name. The brand was retired in 1968
Milk Tray Bar
Eight Milk Tray Chocolates, in a bar.
Imagine a box of Milk Tray Chocolates. Now 
imagine picking eight of the most popular chocolates – keeping their distinctive shapes – and putting them in a bar! The Milk Tray Bar had a cult following back in the 1970s and people still reminisce about it to this day.
It was originally launched in 1947 and was a favourite through to 1981.
Skippy
Milk chocolate with caramel and wafer centre launched in 1960.
‘It’s got a crunch in the biscuit and a munch in the middle’. A classic 1960s TV ad for Skippy shows a Swinging London couple getting off their scooter and going into a trendy coffee bar to pick up their Skippys.
Spira
Cadbury milk chocolate in a twisted hollow spiral.
Spira’s distinctive form came from new chocolate extrusion technology. And rumour has it that some Spira customers used to bite the ends of the hollow chocolate ‘straw’ and then use it to drink hot beverages, melting the inside. So wrong it’s right!
Toffee Buttons
A button-shaped chocolate sweet with toffee inside.
Launched in 1967 and withdrawn in 1971. The packs featured brightly coloured cowboys and Indians.
Old Jamaica
Launched in 1970, Old Jamaica was a special blend of milk and plain chocolate with rum flavoured raisins. This Cadbury Classic Selection bar is no longer made for the UK market, but you can still stock up on Old Jamaica if you look around on the Internet.
